Julius

Julius is a Japanese avant-garde fashion brand, established in Tokyo in 2001 by designer Tatsuro Horikawa. Initially conceived as an art project integrating clothing, video, graphics, and music, it has evolved into a globally recognized fashion label. The brand is celebrated for its distinct dark, architectural, and industrial aesthetic, regularly presenting collections during Paris Fashion Week. Its designs are characterized by sharp, often distorted or draped silhouettes, and a monochromatic palette primarily featuring black and grey. Julius employs treated leathers, textured cottons, and technical fabrics to craft garments that are both sculptural and expressive, appealing to a niche audience that perceives clothing as an extension of identity and art.