John Henric

John Henric is a Swedish fashion brand, founded in Lund in 2008, dedicated primarily to men's clothing and accessories. Initially known for high-quality accessories, the brand has expanded to offer a comprehensive wardrobe, encompassing shirts, knitwear, trousers, blazers, and various leather goods. Positioned as an 'affordable luxury' brand, John Henric emphasizes meticulous craftsmanship, high-quality materials, and timeless design with both Italian and Swedish influences. They operate on a producer-to-consumer model, aiming to provide premium products without traditional retail markups. With a global online presence and physical stores in Sweden, Norway, and London, John Henric caters to a discerning male clientele seeking versatile and refined attire for various occasions, from office wear to holiday settings. The brand is committed to responsible slow fashion, focusing on durable garments and frequent new collections.