Jimmy Fairly is a French eyewear brand, founded in 2011 in Paris, that has disrupted the optical market by offering trendy, high-end glasses at accessible prices through a direct-to-consumer model. The brand designs its collections in-house in Paris, with frames produced in Asia or France, and operates an assembly workshop near Paris. Jimmy Fairly emphasizes quality materials like Mazzucchelli acetate from Italy, OBE hinges from Germany, and titanium from Japan. With a strong online presence and over 160 boutiques globally, including France, the UK, and a recent expansion to the US, Jimmy Fairly has cultivated a significant social media following. The brand also has a 'Buy One, Give One' program, donating a pair of glasses to someone in need for every pair sold.
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