JaxKelly is a woman-owned, global accessory brand based in San Diego, California, founded by Kelly Decker in 2014. The brand specializes in modern, gold-plated jewelry featuring natural gemstones, offered at approachable price points. Beyond fashion, JaxKelly integrates a strong spiritual wellness ethos, with products designed to empower and inspire daily rituals of confidence and connection. Their product line includes earrings, necklaces, rings, and bracelets, alongside popular 'Shower Affirmations' and crystal-infused candles, reflecting a contemporary and mindful aesthetic. The brand has expanded significantly, with products carried by retailers worldwide.
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