Itokri is an Indian brand, founded in Gwalior, dedicated to promoting and selling authentic Indian handicrafts and handloom products globally. Established in 2012, it operates as an online marketplace, connecting nearly 10,000 artisans across India with a discerning domestic and international audience. The brand is committed to fair trade practices, ensuring artisans receive fair compensation and due credit for their work. Itokri offers a wide range of products, including clothing, fabrics, jewellery, and accessories for men and women, all wrapped in eco-friendly packaging. Embracing a slow-fashion ethos, Itokri emphasizes sustainability, cultural authenticity, and the preservation of traditional Indian crafts.
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