Iris is a London-based fashion boutique established in 2004, known for its curated selection of chic independent womenswear brands and its own 'By Iris' collection. The brand primarily caters to women, though it offers limited men's and children's items. Positioned as a contemporary-cult brand, Iris offers mid-to-high-priced clothing and accessories, blending luxury with everyday wear. Its product range is balanced, encompassing dresses, knitwear, outerwear, trousers, tops, denim, and accessories. The aesthetic draws from a romantic-bohemian and contemporary-chic cultural tribe, emphasizing effortless elegance for a sophisticated yet relaxed style. The brand operates with four standalone stores in the UK and an active e-commerce platform.
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