INTERMIX is an American multi-brand women's fashion retailer, established in 1993 in New York City. It operates globally through its e-commerce platform, offering a highly curated selection of contemporary and luxury designer labels, alongside its own in-house collection. Targeting fashion-forward women, particularly millennials and Gen Z, INTERMIX specializes in upscale 'going out' and vacation wear, with a strong emphasis on dresses and occasion-heavy pieces. The brand is known for its trend-setting approach, mixing established and emerging designers at a price point generally under $1,000. It provides a personalized shopping experience, focusing on an elevated, cool, and feminine aesthetic.
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