INITIAL Fashion, founded in Hong Kong in 2000, is a global clothing and accessory brand for both men and women. It is positioned as a contemporary-cult brand, known for its trend-setting designs and unique take on fashion. The brand offers a comprehensive wardrobe, emphasizing considered design, quality materials from global suppliers, and a balanced aesthetic that fuses vintage inspiration with modern sensibilities. With a mid-to-high price point, INITIAL Fashion caters to a sophisticated clientele seeking distinctive and elegant styles, often incorporating elements of 'New Chinese' charm.
Read More
