Founded in 2017 by Bella McFadden, also known as Internet Girl, iGirl World emerged from a strong social media presence and a curated alt-fashion community. Initially based in Canada, the brand's operations are now centered in Los Angeles, with designs originating from NYC and ethical production facilities in Turkey and Hong Kong. Catering primarily to young women, the brand offers a balanced assortment of apparel and accessories, including iconic jewelry pieces. iGirl World ships globally, maintaining a price point that ranges from accessible to moderately expensive, appealing to a dedicated following drawn to its nostalgic, alternative, and rebellious feminine style.
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