HYER GOODS is a Brooklyn-based fashion brand founded by Dana Cohen in 2019, committed to transforming luxury fashion waste into high-quality, timeless accessories. The brand primarily utilizes Italian deadstock leather and luxury leftover yarns, upcycling materials that would otherwise go to landfills. This approach underpins their dedication to slow fashion and durable goods. Their core offerings include a range of versatile leather handbags, wallets, and small leather goods, alongside knit accessories like beanies and balaclavas. While designed in NYC, their leather goods are meticulously crafted in small batches in Italy by family-owned factories, ensuring artisanal quality. HYER GOODS is positioned as an artisanal-niche brand, appealing to conscious consumers seeking understated elegance, sustainability, and products designed for longevity. The brand is available globally through its own website and major retailers.
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