Humu Surf is a surf and beachwear brand inspired by Hawaii's state fish, the 'Humuhumunukunukuapua'a', and the spirit of aloha. Founded by a lifelong waterman, Dr. Ken Weissman, who splits his time between Encinitas, CA, and Maui, the brand emphasizes environmental stewardship and ocean conservation. They offer a range of apparel and accessories for men, women, and juniors, including hats, t-shirts, hoodies, rash guards, and sunshirts, often made with comfortable and durable materials like bamboo and ringspun cotton. Humu Surf actively partners with organizations like the Surfrider Foundation and the Pacific Whale Foundation, donating a portion of profits to support marine life protection and education. The brand champions a lifestyle of health, community, and respect for the planet, aiming to make a positive impact through its products and advocacy.
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