Happy French Gang is a San Francisco-based brand, launched in June 2013 by Sandra Dejanovic, which fuses French design vision with Californian creative spirit. The brand is committed to slow fashion and sustainable practices, utilizing natural, hand-spun, hand-woven, naturally dyed, and hand-block-printed organic cotton and alpaca materials. Production occurs in small batches, collaborating with artisan cooperatives in India and Peru to ensure fair wages and unique, handcrafted products. Offering a range of women's apparel, accessories, and select home decor, Happy French Gang occupies an artisanal-niche market position, appealing to consumers who value eco-conscious, high-quality, and distinctive pieces with a relaxed, bohemian-chic aesthetic.
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