Handsom is a Melbourne-based fashion brand, founded in 2009 by Henry Allum and Sam Rush, offering contemporary clothing and accessories for men and women. The brand champions a philosophy of considered design and ethical production, providing a refreshing alternative to fast fashion. They focus on creating well-made, durable pieces with relaxed silhouettes and subtle details, utilizing high-quality, sustainably sourced natural fabrics like linen, organic cotton, and merino wool. With a global outlook in production and sourcing, but a strong local presence, Handsom occupies a contemporary-cult market position, appealing to a clientele that values minimalist aesthetics, quality craftsmanship, and responsible consumption.
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