Gramicci

Gramicci, founded in California in 1982 by climber Mike Graham, is a heritage-specialist fashion brand globally recognized for its innovative and functional outdoor apparel. Initially created to address the need for more flexible climbing gear, the brand pioneered features like the gusseted crotch and integrated webbing belt, which are now industry standards. While originating in the United States, Gramicci has a significant presence and influence in Japan, evolving into a global entity with a strong appeal across various subcultures, including climbing, skateboarding, surfing, and streetwear. The brand offers a diverse range of clothing for men and women, with a core focus on activewear-performance, particularly its iconic pants and shorts. Gramicci's products are known for their hard-wearing quality, comfort, and versatile style, blending rugged durability with a contemporary, relaxed fit.