Gooseberry Intimates is a globally recognized, family-owned brand founded in Bali, Indonesia, in 2012. It began as a personal project to fill a market gap for stylish, chic lingerie, evolving to include swimwear and clothing. The brand emphasizes ethical, slow fashion practices, collaborating with local artisans to handcraft pieces using high-quality materials like lace, silk, and cotton. While primarily catering to women, it also offers unisex and men's items. Positioned as a contemporary-cult brand, it's known for its mid-to-high price point, unique designs, and celebrity appeal. Although initially a lingerie brand, swimwear has become its most common product type.
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