Good American

Good American, co-founded by Khloé Kardashian and Emma Grede, is a global contemporary-cult fashion brand based in the United States. Renowned for its denim-centric approach, the brand champions inclusivity and body positivity, offering a wide range of sizes for women. It has expanded beyond its record-breaking denim launch to include a full line of apparel, swimwear, and shoes. Good American occupies a premium commercial price point, appealing to a modern feminine aesthetic with a focus on quality, fit, and style. The brand's commitment to empowering women is reflected in its diverse product offerings and marketing.