Fruity Booty is a female-led fashion brand founded in London, UK, in 2017/2018. It specializes in consciously created lingerie, swimwear, and clothing, with a strong emphasis on sustainability through the use of repurposed and deadstock fabrics. The brand is known for its vibrant colors, playful prints, and form-flattering designs, catering to women who seek bold self-expression. Positioned as a contemporary-cult brand, Fruity Booty has gained recognition for its trend-setting approach and mid-high price point, with products available globally through its website and major retailers. The brand offers a balanced assortment of intimates, beachwear, and ready-to-wear pieces.
Read More
