Frederick's of Hollywood is an iconic American intimate apparel brand, established in 1946 by Frederick Mellinger, who famously invented the push-up bra. With historic roots spanning over 70 years, it holds a market position as a heritage specialist known for its provocative and glamorous designs. While it once operated numerous physical stores, the brand transitioned to an online-only model in 2015 after facing financial challenges. Now under the management of Authentic Brands Group, it maintains a global presence through e-commerce and licensing partnerships. The brand's core offering revolves around lingerie, bras, panties, and other intimate apparel, targeting a female audience with a desire for bold, sensual, and fashion-forward styles.
Read More
