Florence Marine

Florence Marine is a performance-driven clothing and accessory brand, also known as Florence Marine X, founded by 3x World Champion surfer and Olympian John John Florence. Originating from Hawaii, USA, where its products are rigorously 'North Shore Tested,' the brand focuses on creating modern utilitarian equipment for surfing, sailing, climbing, and other outdoor sports. It targets a male audience globally, offering mid-to-high-priced activewear. The brand emphasizes responsible manufacturing, utilizing recycled materials and sustainable practices. Florence Marine is positioned as an influencer-founded authority, leveraging John John Florence's expertise and dedication to inspire outdoor exploration and environmental protection.