Essentials

Essentials, a diffusion line of Fear of God, was launched in 2018 by designer Jerry Lorenzo, based in Los Angeles, USA. It is a global fashion brand offering accessible luxury streetwear for men, women, and is largely unisex. The brand is known for its high-quality, comfortable, and versatile wardrobe staples, including hoodies, sweatpants, and t-shirts, all characterized by oversized fits, minimalist designs, and a neutral color palette. It holds a contemporary-cult market position, appealing to a broad audience seeking elevated basics that bridge luxury and everyday wear.