Founded in Los Angeles in 2009 by Julianne Goldmark, Emi Jay began as a hair accessory brand aiming to provide stylish yet accessible options. It has since evolved into a globally recognized 'contemporary-cult' brand, celebrated for its trend-setting hair essentials and a growing line of clean haircare products. Emi Jay caters primarily to women and girls of all ages, appealing to a 'California-cool' and 'It girl' aesthetic, blending modern femininity with playful energy. The brand emphasizes high-quality, often sustainably sourced materials like biodegradable cellulose acetate and organic bamboo. Available in major retailers worldwide, Emi Jay is known for its chic, functional, and effortlessly stylish offerings that elevate daily routines.
