Elm Lifestyle is an Australian women's fashion brand, established in 2012 in Ocean Grove, Victoria. It specializes in colourful, playful, and effortless everyday apparel, catering to women in sizes 6-22. The brand's collections, drawing inspiration from art and homewares, emphasize comfortable, easy-to-wear shapes crafted from quality knitwear and natural fibres. Primarily available across Australia and New Zealand through numerous boutiques and its own concept stores, Elm Lifestyle is known for its accessible, stylish, and comfortable clothing that reflects a relaxed Australian lifestyle.
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