Founded in New York City in 1979 by Effy Hematian, Effy Jewelry is a family-owned, global brand renowned for its exquisite craftsmanship and unique designs. The brand specializes in fine jewelry, primarily utilizing 14K and 18K gold, sterling silver, and a wide array of ethically sourced precious and semi-precious gemstones, including diamonds, rubies, and sapphires. Positioned in the premium-commercial market, Effy is celebrated as the 'King of Color' for its bold, nature-inspired collections and intricate detailing. With a significant worldwide retail presence, including department stores and cruise ship outlets, Effy offers a diverse range of jewelry for both men and women, emphasizing enduring quality and distinctive artistry.
Read More
