Effie's Heart is a California-based women's clothing brand, founded in 2006 by Kimo Frazzitta. The brand is known for its comfortable and flattering garments, blending vintage charm with modern comfort through playful, artistic, and often humorous prints. Catering primarily to women with a wide range of sizes, including plus sizes, Effie's Heart offers a distinct aesthetic that is both timeless and joyfully wearable. While based in the US, the brand ships internationally (excluding the EU) and is available in various boutiques, positioning it as a contemporary-cult brand with a focus on unique, dress-occasion-heavy pieces.
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