EBY, co-founded by actress Sofia Vergara and entrepreneur Renata Black, is a women's intimates and loungewear brand based in New York City, United States. Established in 2017, it is recognized for its commitment to female empowerment and body positivity, offering inclusive sizing from XS to 4X without additional charges for larger sizes. The brand's core mission extends beyond fashion, as 10% of its net profits fund micro-loans for women entrepreneurs in impoverished communities worldwide, including Colombia, Nicaragua, Haiti, and India. EBY operates on a direct-to-consumer e-commerce model, offering both one-time purchases and subscription plans for its comfortable, seamless underwear and bras. The brand emphasizes innovative designs, such as its patented "No-Slip-Grip" technology and metal-free silicone wire bras, aiming to provide supportive yet comfortable intimates.
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