DONNI. is a Los Angeles-based womenswear brand, founded in 2009 by Alyssa Wasko, known for its comfortable, classic, and cool ready-to-wear. The brand emphasizes local production in LA, utilizing high-quality, often eco-friendly, fabrics. Initially recognized for scarves, DONNI. has expanded into a full collection of elevated basics, including a wide array of pants, tops, sweaters, and jackets. With a mid-to-high price point, it appeals to a contemporary-cult audience, particularly those seeking a 'California-cool' and 'quiet-luxury' aesthetic, valuing both comfort and conscious fashion. The brand maintains a strong social media presence and community focus.
