Daise is a fashion brand based in New York, United States, specializing in UPF-rated sun protective clothing for both men and women. The brand offers a range of elevated summer staples, including cover-ups, tops, dresses, playsuits, pants, shorts, hoodies, and polo shirts. Prices generally fall into a mid-to-high range, reflecting its positioning as a contemporary cult brand. Daise emphasizes sustainability through eco-friendly fabrics, recycled packaging, and local production. The brand caters to a global audience seeking chic, comfortable, and functional apparel for sun protection, embodying a coastal-chic and resort-wear aesthetic.
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