Daily Drills is an LA-based lifestyle brand founded in 2020 by best friends and social media entrepreneurs Kennedy Crichlow and Mary Ralph Bradley. The brand, primarily targeting women but expanding into unisex and men's collections, has redefined casual-chic fashion by offering versatile pieces that blur the lines between loungewear, activewear, and resort wear. Leveraging their strong social media presence, the founders built a direct-to-consumer brand known for its comfortable yet stylish apparel. Products, ranging from approximately $55 to $150, emphasize high-quality fabrics like cotton, fleece, and silk, often featuring garment-dyed finishes. Daily Drills appeals to a global audience, offering a balanced assortment of clothing designed for an effortless, California-cool aesthetic.
