CSB, originally known as Crop Shop Boutique, is an Australian activewear and athleisure brand founded by Rachel Dillon in 2019. It quickly grew from a focus on flattering crop tops into a global brand, emphasizing a community-first approach and viral product designs. The brand offers a range of high-quality, yet relatively affordable, activewear primarily for women, with manufacturing based in Asia. CSB is known for its functional fabrics and flattering fits, blurring the lines between gym wear and lifestyle apparel, and has expanded its reach with pop-up events in international markets like the U.S.
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