Cord is an Indian fashion label, founded in 2015 by Pranav Guglani and Neha Singh, that specializes in contemporary clothing and handcrafted premium leather goods. The brand is rooted in India's rich artistic heritage, emphasizing slow and conscious fashion through ethically sourced natural fabrics and age-old techniques like hand smocking, block printing, and embroidery. Cord aims to create timeless, functional, and comfortable everyday statement pieces for both men and women, blending tradition with modernity. With a global presence, the brand offers a diverse range of apparel and accessories, reflecting a nostalgic mood board and a commitment to quality craftsmanship.
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