COOGI is an iconic Australian fashion brand, founded in 1969 in Toorak, Melbourne, and globally recognized for its distinctive, colorful knitwear. The brand gained immense popularity in the 1990s, largely due to its embrace by hip-hop artists like The Notorious B.I.G., cementing its status as a luxury streetwear staple. While best known for its intricately patterned sweaters crafted from high-quality merino wool and mercerized cotton, COOGI has expanded its offerings to include a full apparel line for men, women, and children, featuring items such as hoodies, t-shirts, joggers, shorts, denim, and footwear. Despite a period of decline, the brand experienced a resurgence in the 2010s, continuing to blend its heritage designs with contemporary fits, maintaining its position as a bold and expressive fashion statement.
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