Celio

Celio is a French multinational fashion retailer, founded in 1978 and headquartered in Saint-Ouen, France, primarily specializing in men's clothing. The brand has a significant global presence, operating over 1,500 stores across more than 60 countries, and recently expanded into women's apparel with its 'be camaïeu' line in 2024. Celio is renowned for providing accessible, comfortable, and stylish everyday fashion with a strong emphasis on value. With its 'Be Normal' philosophy, the brand positions itself as a destination for essential wardrobe staples, excelling particularly in denim, selling millions of jeans annually. Its product range spans casual basics to more formal attire, catering to a broad clientele seeking quality and affordability.