Byrdie Golf Social Wear is a women's golf and lifestyle brand founded in 2021 by Rachelle Wates and Hayden Shoffner, based in Charlotte, North Carolina, United States. The brand's mission is to bridge the gap between modern fashion and performance wear, drawing inspiration from the founders' grandmothers and the sophisticated style of the 1970s country club era. They offer a fashion-forward line of apparel designed for female golfers, emphasizing personal style, comfort, and confidence both on and off the course. Products are designed and manufactured in the U.S. and are available through their direct-to-consumer channel and select retail outlets, with partnerships extending their reach internationally.
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