by Parra

By Parra is an Amsterdam-based contemporary streetwear brand founded by Dutch artist Pieter 'Piet Parra' Janssen, evolving from his earlier 'Rockwell Clothing' label. The brand is celebrated for its unique illustrative style, characterized by surreal bird-like figures, abstract motifs, and a signature palette of bold, vibrant colors. Each piece serves as 'wearable art,' reflecting Parra's graphic universe and combining premium materials with expressive visual language. With roots in art, skate, and music cultures, By Parra has achieved global recognition through its meticulously curated collections and collaborations with major brands like Nike. The brand offers a diverse range of apparel, emphasizing quality production and distinctive designs that appeal to those who value individuality and artistic expression in their fashion.