Buci is a New York-based womenswear brand, founded in 2020 by Mishka Ivanovic, known for its ethically produced and sustainable fashion. The brand emphasizes local manufacturing in New York City, utilizing organic cotton and deadstock fabrics to create timeless yet contemporary garments. Buci's aesthetic is characterized by effortless, feminine silhouettes, including signature transformative dresses, elevated separates, and modern swimwear. It caters to a fashion-forward audience that values eco-conscious practices, comfort, and versatile design, positioning itself as a contemporary cult brand with a strong social media presence, notably approved by celebrities like Bella Hadid. The brand's philosophy centers on mindfulness, longevity, and a connection to the garment's creation.
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