Boston Scally is a United States-based fashion brand, founded in Waltham in 2012, specializing in headwear, particularly the iconic scally cap, alongside a curated range of apparel and accessories. The brand deeply embodies a 'blue-collar' and 'scrappy' Bostonian ethos, offering products for a unisex audience. While rooted in Boston culture, it operates as a global brand, having expanded its reach from coast-to-coast and worldwide. Their primary product line features diverse styles of scally caps in materials like wool, tweed, cotton, and leather, complemented by t-shirts, hoodies, jackets, and various accessories such as bags, ball caps, and beanies. Boston Scally's market position is best described as 'contemporary-cult', appealing to a community that values heritage, authenticity, and a rugged, unpretentious style with a retro-chic appeal, often drawing inspiration from themes like 'Peaky Blinders'.
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