Boston Proper is a U.S.-based women's fashion brand, founded in 1992 and headquartered in Boca Raton, Florida. It offers a comprehensive collection of high-quality apparel, footwear, and accessories, targeting women primarily aged 35-65 with a focus on empowering them through distinctive, on-trend styles. The brand emphasizes a "fearlessly feminine" and "classy and sexy" aesthetic, translating runway looks into versatile, age-appropriate everyday and occasion wear. It operates as a direct-to-consumer retailer through its website and catalog, with a price range that positions it in the premium-commercial market. The brand also ships internationally, including to Canada.
