Born Primitive is a United States-based global apparel brand, founded in 2014 by a veteran-owned and operated family. It specializes in high-performance workout clothing for both men and women, with a strong emphasis on durability and functionality for intense physical activities and athletic lifestyles. The brand originated from custom compression shorts for CrossFit athletes and has since expanded into a diverse range of activewear, performance footwear, outdoor, and tactical gear. Known for its 'athlete-driven, patriot-inspired' ethos, Born Primitive maintains a mid-to-premium price point, offering products designed to empower individuals to push their limits while embodying values of sacrifice and hard work. The brand is actively available and continues to expand its global presence.
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