Bonobos is an American e-commerce driven apparel company, founded in 2007, specializing in premium menswear. Headquartered in New York City, it gained prominence for its focus on providing well-fitting men's pants with a signature curved waistband. The brand has since expanded its offerings to include a comprehensive range of clothing such as suits, shirts, shorts, and outerwear. Bonobos targets working professional males aged 25-55 who prioritize quality, fit, and convenience. While primarily operating in the United States, the brand also ships internationally, maintaining a global presence. Known for its direct-to-consumer model and "Guideshop" concept for personalized fittings, Bonobos occupies a premium-commercial market position, offering stylish and comfortable attire that blends timeless classics with contemporary fashion.
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