Bluebella is a British, multi-award-winning fashion-led lingerie and nightwear brand founded in London in 2005 by Emily Bendell. It aims to redefine sensuality, offering luxurious yet accessible products designed for spirited, style-conscious women to wear for themselves. The brand has a global presence with operations in multiple countries and international shipping. Bluebella's collections span lingerie, nightwear, hosiery, and swimwear, often incorporating elements of 'underwear as outerwear'. The brand is positioned as premium-commercial, available in major department stores like Selfridges and Nordstrom, and online retailers.
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