Blenders Eyewear is an American accessory brand founded in San Diego, California, in 2012 by Chase Fisher. The brand specializes in sunglasses, snow goggles, and blue light glasses for a unisex audience, with some collections designed specifically for women. Blenders Eyewear is recognized for its vibrant, colorful, and affordable eyewear, often featuring polarized lenses. Originally a direct-to-consumer e-commerce brand, it has expanded its global reach since being acquired by Safilo Group in 2019. The brand's market position is that of a contemporary cult brand, appealing to millennials and Gen Z with its trend-setting designs and strong social media presence. Blenders Eyewear promotes an active, "Life in Forward Motion" lifestyle.
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