Billabong is an Australian global fashion brand founded in 1973, specializing in clothing and accessories for men, women, and youth, with a strong emphasis on surf and action sports culture. Known for its durable boardshorts and extensive swimwear lines, the brand has expanded to offer a full range of lifestyle apparel, including t-shirts, dresses, hoodies, and wetsuits. Despite recent retail store closures in the US due to a licensing partner's bankruptcy, Billabong remains an active brand, owned by Authentic Brands Group, with products widely available online and through major retailers globally. It targets individuals who embrace an active, beach-oriented lifestyle, prioritizing comfort, style, and performance.
