Beis, founded in 2018 by actress Shay Mitchell, is a contemporary travel and lifestyle brand that has significantly impacted the luggage industry by blending stylish design with high functionality and accessible pricing. The brand offers a diverse range of products, from durable hard-shell suitcases and versatile weekender bags to practical backpacks, totes, cosmetic cases, and other travel accessories. Beis distinguishes itself with clever features such as built-in weight indicators, retractable bag straps, and highly organized interiors. Its minimalist aesthetic and sophisticated, muted color palette have resonated strongly with consumers. Gaining viral fame through social media, particularly TikTok, Beis primarily targets female millennials but is actively expanding its reach to Gen Z and male consumers globally. The brand aims to be the ultimate 'on-the-go' companion, providing solutions for all types of journeys, not just traditional air travel.
