Vitality, originally founded as Balance Athletica in 2018, rebranded in March 2022 due to a trademark dispute. Based in Denver, United States, the brand is a global athleisure company specializing in high-quality, size-inclusive activewear and lifestyle apparel for men and women. Known for its 'radically body-inclusive design ethos' and custom fabric technologies, Vitality aims to empower individuals in their pursuit of a purposeful existence. The brand offers a range of performance-oriented and comfortable pieces, emphasizing both style and functionality, and is committed to community-building and ethical practices.
