Backcountry

Backcountry is an American online specialty retailer, headquartered in Utah, specializing in premium outdoor gear and apparel. Founded in 1996, it has expanded to include its own private label clothing and gear lines, offering a comprehensive range for men, women, and unisex. The brand caters to a global audience, shipping internationally and operating physical stores across the U.S. Backcountry's market position is that of a global active powerhouse, known for its high-performance products across diverse outdoor activities like skiing, snowboarding, hiking, camping, and biking. Its product gravity is total-look-balanced, reflecting its extensive assortment of apparel, accessories, and hardgoods. The brand's cultural tribe is defined by gorpcore-technical aesthetics, appealing to adventure-seekers and wilderness-explorers who value durable, high-quality gear.