AYR (All Year Round) is an independent clothing brand founded in New York City in 2014, known for its seasonless and timeless approach to design. The brand, which started with womenswear and later introduced menswear, prioritizes superior quality and produces in small quantities, positioning itself as an alternative to fast fashion. AYR's signature denim, made in Los Angeles, forms a significant part of its business, complemented by elevated basics like Peruvian cotton tees, Italian wool coats, and cashmere sweaters. The brand offers a range of apparel from jeans and tees to dresses, shirts, and outerwear, appealing to a customer base that values high quality, good design, and enduring style. While primarily shipping within the United States, AYR's products are available internationally through retail partners, contributing to its global reach.
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