Awe Inspired is a United States-based fine jewelry brand, founded in 2018 by Jill Johnson and her son Max Johnson, with a mission to create empowering and meaningful pieces. The brand is known for its goddess-inspired designs and symbolic jewelry, crafted from ethically sourced precious metals like 14k gold vermeil, sterling silver, and solid gold, along with genuine gemstones. Awe Inspired operates as a direct-to-consumer (DTC) company with a global reach and a physical store in Los Angeles. It has gained significant social media relevance and celebrity endorsement, positioning itself within the contemporary cult market. A core aspect of the brand's ethos is its commitment to social responsibility, donating a portion of sales to various charitable organizations.
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