Athletic Propulsion Labs (APL) is a Los Angeles-based luxury performance athletic footwear and apparel brand, founded in 2009 by twin brothers Adam and Ryan Goldston. The brand is recognized for pioneering the 'luxury performance' segment, seamlessly integrating cutting-edge patented technologies like Load 'N Launch® and Propelium™ into its designs. APL gained initial notoriety when its basketball shoes were banned by the NBA for providing an 'undue competitive advantage'. Today, APL offers a range of high-performance sneakers for running, training, and lifestyle, alongside slides and select apparel. It is globally recognized, sold in prestigious luxury retailers worldwide, and favored by celebrities and influencers for its innovative, fashion-forward, and understated aesthetic.
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