Athleta

Athleta is a prominent American athleisure and activewear brand, a subsidiary of Gap Inc., based in San Francisco, California. Founded in 1998, it primarily targets women aged 25-50 and girls, offering a wide range of clothing and accessories designed for an active lifestyle. The brand is known for its inclusive sizing (XXS-3X), commitment to sustainability as a Certified B Corporation, and its "Power of She" ethos, which champions female empowerment and body positivity. Athleta operates globally through stores in the US and Canada, and expanding e-commerce and wholesale partnerships. It positions itself as a premium brand, offering high-quality, durable, and versatile garments that seamlessly transition from workouts to everyday wear.