Asket is a Swedish slow fashion brand, founded in Stockholm in 2015, dedicated to creating a permanent collection of timeless wardrobe essentials. The brand champions a 'pursuit of less' philosophy, focusing on high-quality, durable garments made from natural fibers with full supply chain transparency and ethical European manufacturing. Initially launched for menswear, Asket expanded to include a women's line in 2021. Their offerings span a balanced range of clothing and accessories, designed to be seasonless staples rather than trend-driven items. The brand's commitment extends to offering repair services and a take-back program to prolong garment life, challenging fast fashion norms.
